Swine flu was a major scare in 2009. Awareness of how to protect oneself from swine flu was given to the general masses using pamphlet and information material. The campaign was conducted in all the major cities of Pakistan

This program was conducted for six months in all of the major cities of Pakistan. The program included free sampling and sales with the ambassador pitching about the use of the product to prevent communicable diseases

Awareness of the Importance of Insurance in Livestock Sector 2007

Nationwide Haji Camp Swine Flu Awareness Program 2009

This program was conducted for four months in the schools and women colleges of all the major cities of Pakistan. The program included demonstration of the product, awareness and engagement through activities

Energy savers was a new category of products launched by Philips in Pakistan in 2007. The objective of the program was to create awareness and generate sales. The program was very successful and its scope was soon increased to other markets as well

In 2010, sanitizer was a new category of product in Pakistan. The objective of the program was to create awareness, demonstration and generate sales for the product. The program was conducted in all the major cities of Pakistan for one month

Nationwide Mother Sampling Program for Dettol Soap and liquid, 2009-2010

This program was conducted for four months in the schools and women colleges of all the major cities of Pakistan. The program included demonstration of the product, awareness and engagement through activities

Nationwide Swine Flu Awareness Program for Dettol Soap 2009

This program was conducted for three months in all the major cities of Pakistan. The program included switch sampling and repeat visit after 15 days to record the post trial feedback of the users

The objective of this program was to create engagement of mothers who have just given birth to a baby to the hygiene and cleanliness that the brand brings. More than 70 female brand ambassadors throughout the country visited the mothers at the hospitals who have just given birth to a baby with a product sample and delivered the campaign pitch. The program ran in all the major cities of Pakistan for two years and tens of thousands of mothers were contacted

Sunday Bazaar for Philips Energy Savers 2007-2008

Nationwide School/College Program for Dettol Sanitizer 2010

Nationwide Door to Door Program for Dettol Soap 2009

This program was conducted for three months in the largest livestock market in the remote areas of Karachi. The objective of the program was to create awareness about the importance of insurance for livestock. The program included a pitch about the company's products, follow up quiz and prize/give away distribution

Nationwide Door to Door Program for Veet 2010

Great Solutions Delivered

Nationwide School/College Activity for Veet 2009

This program was conducted for three months in all the major cities of Pakistan. The program included switch sampling and repeat visit after 15 days to record the post trial feedback of the users

Nationwide School/College Activity for Veet 2009